Peter Fuller MBA CA

Today I wrap up many months of blog redesign with some obvious statements.

To attract your niche market you need to first identify them. (Market Research)

Second, you need to know what they type into the search engines when they are looking for you. (Keyword Research)

Once you know that make sure you provide what they are looking for when they visit your blog. (SEO & Webdesign)

Day 4 is about creating the front page to my blog and also ensuring that when someone lands on that page they know exactly what this blog is about.

Today I am going to look at my external and internal links to determine which ones should be “nofollow” links and which ones should open in a new window.

I am not a PageRank hog, but I do not see any reason to pass PageRank to any external websites except for comments and possibly other blog posts.

I also do not want to pass PageRank to certain internal pages, like my Privacy Policies.

As for whether or not to open a new window my rule is simple, all external links should open to a new window while internal links do not.

I am redesigning my front page to attract my chosen niche to this blog.

For me, this is important.

When someone finds my front page in the search engines I want to deliver exactly what they are looking for.

No surprises.