
In baseball when you hit the sweet spot the full force of your swing is transferred to the ball.
There is no negative feedback and it results in a well hit ball.
However a great player does not hit the sweet spot with every swing.
We idolize players who achieve a lifetime 300 average.
But to achieve that average they may swing their bat an average of six times each time they are at bat.
This results in a 5% hit rate.
So how do you hit the sweet spot in your business?
By doing money making activities.
If you think about it, this is another layer to your overall business mindset.
I am going to refer to this overall business mindset as your Cash Flow Mindset.
Last time I talked about the Entrepreneurial Mindset which is also a layer of your Cash Flow Mindset.
To develop this overall business mindset requires a number of distinct layers.
These distinct layers are assumptions and methods that you accept that allows you to achieve cash flow.
“Hitting the sweet spot” mindset requires you to accept that most of your time and effort should be doing activities that generate money.
This may seem obvious yet many people who start a new business do everything but money making activities.
Another thing you need to accept is that you will not always hit the sweet spot.
This mindset is so important that it deserves to be categorized as its own layer.
Your money making activities for your business involves sharing your product, service and/or opportunity with someone.
It also involves following up.
If you shared your business with five people every day and followed up six to seven times with them, where would your business be in one year?
Sharing your business may involve walking into a business and talking with the owner.
It may involve calling a friend.
The idea is to connect one on one and have a conversation.
Let me know in the comments below if you accept this mindset and be honest, how often do you share your business on a daily basis and how much follow up do you do.
In my next post I will discuss a few more layers to this Cash Flow Mindset.

Peter Fuller MBA CA
905-566-1927
P.S. Share your thoughts below in the comments and if you found this post valuable please do share using the nice icons below. I truly appreciate all of your comments, whether you agree with me or not.
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#1 by Sadie-Michaela Harris on February 20, 2012 - 11:15 am
Hello Peter,
Nicely explained Sir! I actively engage in paid activities for my businesses and I actively participate in non paid activites. Often these involve the same work, but some thing which I charge a client for I might do for free for a non profit which I support. Like Jim I use a timer because I am a hopeless clock watcher and it ensures clients are charged for all of my time not just some of it!
Sadie-Michaela Harris’s latest post Visible Marketing Seth Godin says Weird is Good
#2 by Nathalie Villeneuve on January 21, 2012 - 9:23 pm
Hi Peter…I did a lot of reading tonight and a lot of syndication…Your post is by far the one that resonates with me the most. I was on a 3 hour online event with the leaders in my company today and there are a million thoughts going through my mind…I know I am in an amazing company and surrounded by wonderful people…I love everything about it and yet, I know I need to spent more time doing one on one contact. You give a straight forward and real plan to what we have to do daily to succeed. Thank you so much for sharing these simple but powerful ideas and concepts.
Nathalie Villeneuve’s latest post Build Yourself a Quiet Room in Your Mind
#3 by Marc Korn on October 31, 2011 - 10:17 pm
Hi Peter,
Great post with a powerful message that packs a real punch. Excellent analogy to the great game of Baseball.
Since I do my online business activities part time. I must be disciplined and leverage my time and work smart. So, I try to make sure that the limited time that I have I use wisely.
As you stated, the other things are important, too. But, if we don’t monetize our efforts online and offline, we are just not going to earn the income we deserve.
I know many of us are Attraction Marketers and understand the value of offering value first, but we also can’t shy away from presenting a prospect with our opportunity, product or service. It may be just what they are looking for.
So, connecting and building a relationship and follow up are key ingredients to “hitting that sweet spot”
Also, good follow up techniques will also enable you to build the relationship more quickly to get you to the point where you may feel more comfortable sharing what you have to offer.
It’s always great when you conduct those income generating activities and build your sales funnel and have prospects and customers seeking you out.
Keep inspiring us,
Marc
Marc Korn’s latest post Does Your Homepage Pay You ?
#4 by crescele on October 27, 2011 - 10:01 am
hitting the sweet spot sometimes happened in my business actually. also, in my new track, i will also try to find and exert an effort to find that spot again
crescele’s latest post Dating 101 – Would YOU fall in love with YOU?
#5 by Pearly Quah on October 10, 2011 - 1:22 pm
Hi Peter,
Hitting the sweet spot happened to me most of the time for my offline business
Peter, I am not bragging but I always say it is luck !
However, I should learn from your tips for my online business.
The main focus for me online is to have the mindset of making money activities !
Sometimes, being too accommodating can be unpleasant ! Will learn to polish that up.
Thank for your great tip here, Peter.
Cheers
Pearly
Pearly Quah’s latest post Put A Price Tag On Your Network Marketing Business (Part 2)
#6 by Rick Lelchuk on October 6, 2011 - 6:44 am
Hi Peter,
I have on the side of my computer screen a little post it with the following words:
1. Prospect
2. Present
3. Follow Up
4. Recruit
That’s the four money making activities for a network marketer. At present the final entry will be Strategize, which represents having Strategy Session which leads to closing a client.
Thank you for writing an article to make me think.
RICK
Rick Lelchuk’s latest post Retreat Forward
#7 by Steve Nicholas on October 3, 2011 - 11:07 pm
Great post, Peter! I know that in my business, my big problem is finding people to talk to, but I’ve decided that I am going to work to build my business and getting the word out there.
Steve Nicholas’s latest post Applying the Lessons
#8 by Etieno Etuk on September 24, 2011 - 2:53 pm
Fantastic post, Peter. We definitely have to accept that we’re not always going to hit the sweet spot in our business but we have to realize that we learn to make baskets by our misses and not the ones we make. We get better the more we do something.
Thanks for sharing.
Etieno Etuk’s latest post Time Management Techniques That Will Help You Succeed In Your Home Based Business
#9 by Andrew Walker on September 18, 2011 - 10:43 pm
Hi, Peter. Thanks for sharing this.
It’s a very nice one. You know, it’s easy sometimes to be able to hit business on its sweet spot, but it’s also not a rare thing to experienced difficulties in it.
Andrew Walker’s latest post Who Loves Coffee has to try the Cuban One
#10 by Peter Fuller on September 24, 2011 - 9:57 am
Thanks for the comment Andrew. Thinking about it, a baseball player that hits a lifetime 300 is considered Hall of Fame material even though 7 out of 10 times they experienced difficulties.
#11 by Jon @ Give Jon a Dollar on September 18, 2011 - 12:51 am
It is very easy to get caught up in the mindset of “what is generating money”. There is often money now, and money later. Money now is always better but money later cannot be ignored.
For instance, you could send 100 direct emails about a service you will do for people. Or, you can place affiliate codes in some of your past postings with related content.
Money now vs Money later.
The goal is always providing value first and making money second. The key is doing finding things that offer high value that people will directly or indirectly pay you for.
Good luck to all.
Jon @ Give Jon a Dollar’s latest post 10 Tips for Overly Chatty People
#12 by Peter Fuller on September 24, 2011 - 9:53 am
Hey Jon, both of those are examples of doing money making activities
#13 by Tony Tate on September 15, 2011 - 1:57 am
Well, one of the most important goal in every businesses is to “make money”. The first few months when I started my business, I don’t think I make enough money as I’m expecting. Due to burnouts and stress from work, I tend to forgot my main goal, that is to make money. However, we all shouldn’t forgot as well that pleasing and making your customers happy is one way to make money. If they’re satisfied with your product/services, then it will increase your sales, increase profit, and that means more money…
Tony Tate’s latest post Personal Sacrifices For Professional Success
#14 by Peter Fuller on September 15, 2011 - 12:39 pm
You are absolutely right Tony, keep your customers happy
#15 by Ana @ how Google works on September 9, 2011 - 10:51 am
It all comes down to consistency. Following up is important, as is connecting with your readers through comments, etc. This is a great post and reminder of doing what’s important. Thank you.
PS Wanted to make sure you saw your blog on my new CommentLuv enabled blog list!
Ana @ how Google works’s latest post Thesis Theme
#16 by Peter Fuller on September 12, 2011 - 6:13 pm
Hey Ana, thanks for the link, but I am a dofollow blog via CommentLuv
I could never get KeywordLuv to work on this blog
#17 by Johnny Optimo on September 9, 2011 - 7:06 am
Short but powerful… it’s easy to get so wrapped up in getting a startup running that people forget that the point of a business is to actually make money. You’ve definitely made me think about how much time I’m spending on money making activities vs. all that other stuff.
Johnny Optimo’s latest post Godaddy alternative
#18 by Peter Fuller on September 12, 2011 - 6:17 pm
Hey Johnny, I like your Godaddy alternatives, I actually use both of them
#19 by Ilka Flood on September 8, 2011 - 11:53 am
Hi Peter,
Welcome back! What a powerful post and message. Loved your analogy of baseball. It paints a clear picture and helps remember the lesson.
Yes, we all know what we should do … spend 80% of our time on business building activities and 20% on the rest. But for many of us it’s just reverse. I know, because I’m guilty of that at times too. Yet , if we want to have any kind of success we do need to FOCUS on what is making us money.
Great post, Peter!
Take care,
Ilka
Ilka Flood’s latest post Busted For Breaking the Twitter Rules!
#20 by Peter Fuller on September 12, 2011 - 6:19 pm
Ilka, I have always been here, just out doing the money things
#21 by Lany@Oil Jobs Offshore on September 7, 2011 - 3:00 pm
He who learns from his mistakes is a smart man, he who learns from others’ mistakes is a wise man. Learning from Peter (though not from any mistakes) makes you a wise man.
I guess the best way to know what does work is to try as many as you can, this way your chances are higher.
Thanks, Peter
#22 by Peter Fuller on September 12, 2011 - 6:21 pm
Hey Lany, just keep trying until you hit that sweet spot
#23 by Richard Goutal on September 7, 2011 - 9:53 am
The revenue generating activities are, you say, associated with one-on-one activities. Certainly that is one benchmark, although it has a lot to do with the type of business. Still, even many “online marketers” can benefit from one-to-one contact. It is why I have stressed over and over, the importance of live events, or simply – pick up the phone. Expanding your personal network enables more and more one-to-one contacts. Therefore, networking skills are important. Because networking involves an outlook of “what can I do for others” (an attitude that links back to Cash-Flow), I think it is safe to say that a go-giver outlook is another “layer” to the Cash Flow Mindset.
All of this is quite fascinating to think about. Because the more I do think about it, the more challenging I believe it is to find the right blend of these “layers” for it to really result in cash flow.
Richard Goutal’s latest post In Life Coaching Business? Collaborative Marketing Works for You Too
#24 by Peter Fuller on September 12, 2011 - 6:25 pm
Richard, good to hear from you.
The reason I chose the one-on-one activity, even though some online marketers never need to do this, is that most of my readers do need to do this. When push comes to shove they need to do the one-on-one conversation.
#25 by Jupiter Jim on September 6, 2011 - 11:13 pm
Peter,
Great Post! Simple, powerful and straight to the point. Here’s a line that is truly key in your article:
“This may seem obvious yet many people who start a new business do everything but money making activities.”
Let’s face it. Before you develop the proper mindset, many of us found it easier to engage in NON-money making activities because the money-making activities were a lot tougher. Picking up your dry-cleaning, going to office depot, straightening out your office should not be included in the money-making category! But we’ve all fallen victim to it. I like to use a timer and I turn it on when I am engaging in revenue generating activities. Even 4 hours of solid “work” or income-generating activities every day could change your life.
Thanks,
Jupiter Jim
Jupiter Jim’s latest post WordPress Tutorial: How to Create a “Better WordPress Google XML Sitemap” to improve blog SEO
#26 by Peter Fuller on September 12, 2011 - 6:27 pm
Hey Jim, I like the idea of using a timer.
#27 by Sonny Lanorias on September 6, 2011 - 9:44 pm
Hi Peter,
Great post! Thanks for sharing. So true that we need to focus on those money making activities and follow up thus increase our conversion. But although most of us know this, we sometimes tend to procrastinate and avoid to connect with our leads. That’s why it is important to FOCUS because that’s they key aside from being consistent. Thanks again.
`Sonny
Sonny Lanorias’s latest post Keyword Research Tool – Why Is It So Important In Your Online Business?
#28 by Peter Fuller on September 12, 2011 - 6:29 pm
Sonny, you are exactly right, we all tend to procrastinate. Just knowing that helps push us forward.
#29 by Paul Reimers on September 6, 2011 - 6:04 pm
Persistence and mindset are absolutely key for any real level of success. Like baseball, there are a lot of areas where showing up and applying yourself will yield results.
That being said, your point of focusing on money making activities is important. There are a lot of people who are successfully producing results, but unfortunately they aren’t the kind of results that generate income.
Paul Reimers’s latest post How to Ride a Purple Cow and Stand Out from the Competition
#30 by Peter Fuller on September 12, 2011 - 6:33 pm
I agree, the results that count are the ones the generate cash flow.
btw, I am going to ride that purple cow tonight
#31 by William Earl Amis, Jr. III on September 6, 2011 - 4:09 pm
Peter,
this is a rare share. The sweet spot is open for all of us and I agree with that. You have exposed the plain truth on which every reader should follow.
Do activities that will help generate revenue for your business. Less time with unproductive activity. It is not rocket science in knowing what activities will increase your bottom line. Helping others understand your product and getting them to believe they need it.
Showing others who desire a better way of living and sharing the way you have been successful. These are just a few. There are activities that you must complete daily if you want to grow.
Peter, thank you for this subject matter. It has helped me and I know it will help others.
William Earl Amis, Jr. III’s latest post Awe
#32 by Peter Fuller on September 12, 2011 - 6:33 pm
Thanks William.
#33 by Dr. Erica Goodstone on September 5, 2011 - 9:39 pm
Peter,
You are so right. Hitting the sweet spot is like hitting the jackpot. What is not discussed as part of this process is that it can take a long time, much longer than expected, and it can cost money, much more than anticipated, to remove the blocks and barriers to hitting your sweet spot. Ask any really successful person about their path and they will say they got there by making many mistakes.
I think there is a process and there is a period of time in which we are learning and discovering different possibilities. We may spend a lot of time doing some small tasks that do not seem to lead to instant money but they may help us in the future. For example, learning some web site functions that take hours to learn but later will be simple when we are implementing a program.
My one issue is followup. I have done so much leg work and put a lot out there but have not yet set up a good followup system. That is definitely on my to-do list.
Dr. Erica Goodstone’s latest post Reawakening Love: Adventures in Manifesting
#34 by Peter Fuller on September 12, 2011 - 6:35 pm
Thanks for the great comment Erica.
The trick to following up is to actually schedule them.
#35 by Kristina L. on September 5, 2011 - 4:01 pm
Hi, Peter,
As for me, I am still trying to hit on my sweet spot and make it to the Hall of Fame.:)
You are right, money making activities seem to be easy to do, and yet many bloggers do everything except for that. It is easy to get lost if there is no plan regarding organization and goals we want to achieve.
Kristina L.’s latest post Resurfastic.com Coupon Code
#36 by Peter Fuller on September 12, 2011 - 6:36 pm
I will vote for you for the Hall of Fame
#37 by Liz K on September 5, 2011 - 10:12 am
Hi Peter:
Great post. Totally agree with you. We must spend the time doing some Income Producing Activities. Studying and researching and putting a plan in place is all good. But we cannot spend so much time on these activities.
To hit that sweet spot some income generating activities have to be a part of our daily to do list. Sometimes we are busy managing the business or others and forget to keep the main thing the main thing. Thanks for sharing.
#38 by Peter Fuller on September 12, 2011 - 6:36 pm
Hey Liz, you are very welcome
#39 by Justin | Mazzastick on September 4, 2011 - 9:45 am
Hi Peter,
I agree with your belief about spending time making money with your business.
I haven’t quite found the sweet spot with my blog yet. Ideally my blog will generate enough to make it profitable as far as how much of my time and energy that I had put into it.
Justin | Mazzastick’s latest post Achieve Your Goals By Seeing From The End
#40 by Peter Fuller on September 12, 2011 - 6:40 pm
I enjoyed reading your blog today Justin.
#41 by Jayne Kopp on September 4, 2011 - 1:10 am
Hey Peter, lovely to see you after such a long while.
I couldn’t agree more with you on the fact that we really do need to make sure we allot time to spend on our money making activities, regardless of the business we are in.
I used to get so caught up in learning and thinking about putting things into practice, that I often overlooked the actual ‘doing’ and sharing aspect.
I am much better now… and follow up is a definite must. It’s daft not to. People and contacts are like bananas and they ripen very quickly.
thanks for the great reminder.
Jayne
Jayne Kopp’s latest post The Power of Choice to Make Changes for the Better
#42 by Peter Fuller on September 12, 2011 - 6:41 pm
Hey Jayne, I have been out doing the money making activities
#43 by Joyce Edwards on September 3, 2011 - 4:23 pm
Hitting the sweet spot is something tha may not be felt too many time, but boy when you get it it is a wonderful feeling. What a lot of people forget is the amount of time and energy and commitment it take to get to that spot.
Joyce Edwards’s latest post News Flash! It’s OK to be Obese!
#44 by Peter Fuller on September 12, 2011 - 6:41 pm
I agree Joyce, it feels great to hit that sweet spot
#45 by Rachel Lavern on September 3, 2011 - 12:46 am
This post resonates with me. I am working with my business coach right now…working out my sweet spot. My objective is to be able to articulate the deepest message I am here to share, name my sweet-spot audience, make my message accessible to that audience, and craft a down-to-earth but powerful verbal introduction.
Rachel Lavern’s latest post Recipe for a Successful Leader
#46 by Peter Fuller on September 12, 2011 - 6:42 pm
Good for you Rachel
#47 by Steve-Personal Success Factors on September 2, 2011 - 4:19 pm
Peter, this is such a great point. It really helps to write this mindset down, and put a sticky note on our computers: “What one thing (or two, or three) am I going to do today to generate revenue?” It’s a great way to separate the unimportant from the important.
Steve-Personal Success Factors’s latest post You Don’t Have To Be Steve Jobs To Change The World
#48 by Peter Fuller on September 12, 2011 - 6:43 pm
Exactly Steve
Everyday you should be doing money making activities. Sure, the other stuff needs to be done, but make sure you at least do something that puts $ in your pocket every day.
#49 by Carla McNeil, Social Media Coach & Speaker on September 2, 2011 - 12:10 pm
You are so right Peter!
This one took me a long time to learn. I spent many months doing everything but telling people about my business and following up.
I have learned my lesson, I now have many systems in place that allow me to do these functions regurlarly and consistently!
#50 by Peter Fuller on September 15, 2011 - 12:38 pm
Good for you Carla