Yesterday I came across two free reports, one promising to reveal the system for “stealing” massive affiliate commissions and the other offering me a $7.95 Marketing Plan.

The last thing I want to do is to criticize or put down another fellow marketer, so they remain nameless. However their free report was just a shameless sales page. The report offered me no value, not useful information, nothing to attract my interest to the author.

Jim Kukral on the other hand provided me with a fantastic free report with information that I started to use immediately.

Now I have no doubt the “unnamed” marketer will do very well selling his product. He hyped it well and it probably is a very good product. But he left a bad taste in my mouth with his free report and I doubt I would ever buy anything from him.

Kukral on the other hand gave me value.

Now I follow him and I have no doubt I will purchase some of his products or use his services in the future.