How to Attract your Niche to your Blog – Day 2 of 5

Buffer

I am redesigning my front page to attract my chosen niche to this blog.

For me, this is important.

When someone finds my front page in the search engines I want to deliver exactly what they are looking for.

No surprises.

No hitting them with ads to divert their attention.

If they come to my page and decide to leave so be it, I did not do my job.

I may add an exit pop-up with a last ditch message, but I will save that for the end.

I need to have a message that compels them to find out more about what I have to offer.

Which means I need to do some really good keyword research.

But first up, a video on how to structure my first page.

I am going to create a static page that will be optimized for my target niche and keywords.

Make sure you click the Full Screen icon in the bottom right of the video after you start to play, otherwise you are not going to be able to see what I am doing.

People have asked me “Why a Static Page” and my best answer is that it gives me 100% control to target my niche.

My front page will attract my niche and lead them via links to my blog posts that may provide solutions to what they are looking for.

My blogs posts will be even more targeted to sub-niches.

That is my goal.

In the next video I show you how to specify which widgets will show up in your sidebar depending on which page you are on.

I think that is enough for Day 2.

Having the right structure in place is key.

You might have guessed that I am a minimalist when it comes to my blog.

Now that the structure is getting into shape I need to find keywords my niche is typing into the search engines everyday looking for the solution I offer.

That is not easy.

I am trying to attract a specific demographic who are looking for a solution to their cash flow problems in retirement.

But I am working on it.

Any suggestions?

Peter Fuller MBA CA
905-566-1927

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This entry was posted on January 25, 2011, 9:28 pm and is filed under Blogging, Internet Marketing. You can follow any responses to this entry through RSS 2.0. You can leave a response, or trackback from your own site.

#1 by Steve-Personal Success Factors on November 18, 2011 - 8:25 pm

Hello, Peter. You have a gift of teaching in a way that is easy to understand. I like the minimalist look, and am finding out, more and more, that less is more. I also am convinced of the need to have a specific structure to my blog and to set up categories to very targeted keywords that assist my readers and are directly related to my main keyword that the home page is based on.
Steve-Personal Success Factors’s latest post Here are Four Online Business Success Strategies For 2012

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#2 by abbey1990 on October 5, 2011 - 5:01 am

Hey, this is brilliant! thank you for sharing those videos. It’s very informative and helpful for beginners like me.
abbey1990′s latest post Black and White Comforter | Where to Buy Them and How to Take Care of Them

#3 by Roshanda Gilmore on August 30, 2011 - 11:47 am

I’m having fun watching your series and learning about these new fascinating plug-ins! Holy COW!

Pretty cool beans!

I’m trying not to get distracted by the end result since I’m late in seeing this series. I think your done by now, lol!

So I shall keep moving through! I enjoy watching your process and grabbing some pretty awesome nuggets along the way! WOOP!
Roshanda Gilmore’s latest post How To Master The Art Of Communication and Become A Magnetic Social Butterfly

#4 by lacey on August 21, 2011 - 1:35 pm

Hey Peter… I also always use a static front page to deliver exactly what I want to the visitor. I have found it helps quite a bit with both bounce rate and conversions.
lacey’s latest post Free Baby Stuff Coupons over the Internet

#5 by William Earl Amis Jr III on July 14, 2011 - 2:51 pm

Peter,

This is fantastic video presentation on stage 2. I love how your traveling through setting up your home page, and giving your viewers an overview for it’s purpose.

You are a master at setting the tempo for learning and then setting seeds into our conscious, on getting more for our revenue stream.

This is truly getting more than on need skill. Your showing all of your viewers each stage of creating a site. Also, getting those who fit the niche, on board. Wonderful presentation.

I am really getting a refresher course on my sites pages, and updating them as I travel with you.

I am looking forward in listening to day 3.

#6 by Dereck on July 5, 2011 - 12:49 am

I love it! I’m following your posts and I love the work you are doing with your blog.

There are some really good notes that I think I can take from this entire process.

I personally know I need to have a picture of myself on my website, you have that one on me.

Other than that, I think you’re doing a great job on helping your target market.

Keep up the good work, and I’ll be back!

-Dereck
Dereck’s latest post Video Production – 4 Video Marketing Secrets of The Modern Age

#7 by Stevie Smith on July 1, 2011 - 9:16 am

Hello Peter,

Second visit after I checked your attract niche blog day 1.

I have to say I like the look of your site. I like that on the home page, you have removed the email gathering box leaving it for inside pages. I have found that some of the sites with a very prominent email box, and particularly those with the timed javascript motored box are too obvious for my liking.

I am too struggling with finding the right balance on my own site.

I will be back for the next lesson soon,

Thank you!

Keep the Smiles,

Stevie
Stevie Smith’s latest post Attracting Women | What You Need To Do To Attract Women

#8 by Shivam Garg on June 26, 2011 - 1:22 pm

Hi Peter,
Nice post.I hate when I visit a website and the first thing that one gets is the pop-up trying to sell products.i agree that the website owners are trying to make some money by affiliate marketing or maybe by anything else but at least they should wait for the person to leave and can promote their products at the end.
Shivam Garg’s latest post VitalMax Coupons

#9 by Marc Korn on June 20, 2011 - 10:20 pm

Hey Peter,

Thanks for sharing this great idea and these tips.

Great job on the videos…

Day 2 was very informative and I like what you are accomplishing with your blog structure.

This will help a lot of people who would like to clean up their blog and be able to optimize for their niche and have a more efficient blog.

I am familiar with some of the plugins, so I appreciate the lesson on how to effectively use all these plugins together.

Keep optimizing for those Zoomers and I look forward to the rest of the series and the end product.

To your continued success,
Marc
Marc Korn’s latest post What Is Your Most Valuable Asset ?

#10 by Pastor Sherry on June 2, 2011 - 8:29 am

Hi Peter,

You’ve given me another target to shoot for! I’ve seen static pages, but didn’t have a clue how they were set up. Your blog was a good overview. It went a little fast for me, though, and I’d definitely have to have more help before implementing. If I had more time I’d look at your videos several times and understand them better. But even at that, thanks for a glimpse of what’s possible!
Pastor Sherry’s latest post Let It Go!

#11 by waterpearls on May 31, 2011 - 6:58 am

Hi Peter,
It is another nice and informative post + videos.I really like the series and Thanks for sharing your knowledge here.
waterpearls’s latest post SiteLock

#12 by Raena Lynn on May 25, 2011 - 3:23 am

I really like this approach for so many reasons. It not only works with the optimization, but if I set my blog up using a static page as you’ve shown, then it will allow me to have a platform that is richer in content and will allow room for expansion. This allows you to set up a static page specifically targeted to niche. Brilliant! It also gets rid of the clutter and noise.

I’m moving on to the next one! Thanks.

Raena Lynn
Raena Lynn’s latest post Social Media Beginner Top 4 Mistakes to Avoid

#13 by Pearly Quah on May 12, 2011 - 7:41 pm

Thank you for your tutorial related to the topic you are sharing, This is so much easier to understand after repeatedly watching it. It is not because you didn’t made it simple to understand but the reason has got a lot to do with myself not having good basic knowledge on the internet.

Your content is definitely useful and gives me a lot of new idea as to how I want my blog to look as well as gives a lot of new tip for me to see that I can play around with it.

Thank you, Peter. Your contents are excellent and you have demonstrated your expertise in attracting your niche blog.

Cheers
Pearly
Pearly Quah’s latest post Understanding Building Relationships

#14 by Emma on May 11, 2011 - 5:59 am

This has really made me think about my front page and the people that I want to attract!

I love the videos, they really help for a techo numpty like me!!!

Emma
Emma’s latest post 6 reasons why chickens make the perfect pets – yes- really!!

#15 by Adrian Campbell on April 30, 2011 - 12:53 pm

Recently I took a good, hard look at my home page and did some better optimization for the main page of my site. Ever since I did my overhaul (about 4 months ago), I have seen almost a double on my conversions for the same period of time. You have some great points here, and I have to back you up and say that you are spot on with this blog post!

#16 by Perry A Davis Jr on March 15, 2011 - 3:15 pm

Peter, this is an excellent topic. Really had never thought about the possibilities until I found you through the TSAmastery. Your videos sure are a help in this process.

Thanks

Perry A Davis Jr
Music City USA
Perry A Davis Jr’s latest post What is the real reason people quit network marketing

#17 by Ali Mujtaba on March 14, 2011 - 10:00 am

I like your video. It can actually help us give one’s blog a better look. Too much stuffs in your front page or page itself can be irritating to me as a reader. The simpler is still the better not only for me but for everybody.
Ali Mujtaba’s latest post Causes Of Tinnitus

#18 by Lesly Federici on March 11, 2011 - 9:20 am

Hey Peter,
I have played around with a static page because I wanted a landing page that was an introduction of sorts, and if visitors left that was fine. But I couldn’t get it right. I’m going to go back and see if I can’t change it. Got a little lost on the widget video. I’ll have to play it again. Thanks so much for sharing your knowledge!

#19 by Jayne Kopp on February 25, 2011 - 3:24 am

Again, Peter, very interesting and I love your demo’s and also listening to your thought process. Perhaps this might be something for the future for me, but in the meantime I’m enjoying the ride you’re taking us on.

I just changed my whole blog to Thesis this week so the learning curve so to speak is an interesting one. I am glad I will have your posts to revisit for when I am ready to take on another change!

thanks, Jayne
Jayne Kopp’s latest post The Law of Polarity The Opposite of Boring!

#20 by Richard Goutal on February 13, 2011 - 1:17 am

I have to echo some of the other commenters. I am in the process of a blog redesign myself, and while I am not quite as much a minimalist as I know you are, you are doing a great thing here. Paving the way and spelling it out very carefully. Like you, I have gotten clearer on my niche, and now it is important to make it more clear for those who are looking and those who are arriving. Thanks a lot!!
Richard Goutal’s latest post Marketing Strategies – Marketing Tactics What’s Your Marketing Sweet Spot

#21 by Dr. Erica Goodstone on February 8, 2011 - 12:15 am

Peter,
Very interesting. Thanks for sharing your process as you are doing it. I have a question that maybe you can answer. How do I make my blogs only show up as shortened, first few sentences, with a link at the bottom to click on to read more. Is that something that I can change easily? Right now, my entire blogs appear on my home page at http://www.CreateHealingAndLoveNow.com/blog.
Erica
Dr. Erica Goodstone’s latest post Illness – Are YOU Prepared

#22 by Peter Fuller on February 9, 2011 - 10:33 am

Hey Erica

In your Dashboard you will see Settings and under Settings you will see Reading, click on that and you will see the settings for Full text or Summary.

If you select Summary then, depending on the theme, it may be just the first few lines of the post or it may use the Excerpt you typed in while creating the post.

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- #23 by Dr. Erica Goodstone on February 9, 2011 - 2:15 pm
  
  Peter,
  Thanks for explaining. I followed your suggestion but my site did not allow the changes. So I will contact the tech guy who set up the site. Something has to be fixed in the html.
  Erica
  Dr. Erica Goodstone’s latest post Valentine’s Day Love
  
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  - #24 by Peter Fuller on February 9, 2011 - 3:43 pm
    
    Sometimes your theme will override how WordPress will display something.
    
    In that case you have to edit the theme.
    
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    - #25 by Dr. Erica Goodstone on February 9, 2011 - 9:20 pm
      
      Thanks Peter.
      Dr. Erica Goodstone’s latest post Valentine’s Day Love
      
      Quote

#26 by Julieanne van Zyl on February 4, 2011 - 6:57 pm

Hi Peter, this is my first time to your blog, so I can’t comment on whether it’s improved or not:-) There are different “schools of thought” for the Landing page of a website aren’t there?

I believe that keyword research is the most important thing to do first, if you want your site seen by people searching on your particular niche.

Look forward to more of your blog posts. Have a fun weekend! Julieanne
Julieanne van Zyl’s latest post Video Marketing with Screenr

#27 by Peter Fuller on February 9, 2011 - 3:52 pm

Hello Julieanne

I agree and that is why the changes to my blog due to keyword research will happen on the last day, Day 5.

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#28 by Deb Augur on February 4, 2011 - 5:29 pm

Interesting perspective. I have actually thought about having a static home page as well, but it would be the most current blog post. Hopefully I keep all my blog posts of interest to my niche.

I also have my opt in at the bottom of the page with a slight delay so it’s not “in your face” however, my opt in offer is for something my target niche would be interested in, so I think that’s fine.

I will definitely consider all your points because they do make sense! Appreciate your tips and strategies, for sure!
Deb Augur’s latest post To Thank Or Not To Thank rtty

#29 by Peter Fuller on February 9, 2011 - 4:07 pm

Hey Deb

Your opt-in box at the bottom of the page is nice and not intrusive.

So you are right, it’s fine

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#30 by Anne Sales | Coupon Codes on February 4, 2011 - 8:25 am

That sounds like a really brilliant plan. I can see some improvements already since I was last here which was last week. Keep it up!
Anne Sales | Coupon Codes’s latest post GotoMeeting Promo Code

#31 by Peter Fuller on February 9, 2011 - 4:08 pm

Thanks Anne!

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#32 by Web Content Writing on February 3, 2011 - 9:34 am

I’n new to your blog, just wanted to swing by and wish you good luck with your effort!

On site and off site SEO is very exciting when you get down and dirty with it, so have fun!

Jimmy

#33 by Peter Fuller on February 9, 2011 - 7:56 pm

Hey Jimmy

I like that “down and dirty”

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#34 by Melissa McCloud on January 28, 2011 - 10:30 am

ahh, the dreaded bait-and-switch… good job avoiding that annoyance in the blogosphere!

i think hanging out in forums is always a great way to make a name for yourself, and you can certainly find boomer forums to attract your market. good luck.

great to connect w/ you in TSA peter!
Melissa McCloud’s latest post Tiger Mom Marketing

#35 by Peter Fuller on February 9, 2011 - 8:02 pm

Hello Melissa

Great to connect with you also Melissa

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#36 by Ilka Flood on January 27, 2011 - 6:00 pm

Very interesting! I am following in awe Can’t wait for #3.

Great tutorial by the way!! I’m bookmarking your every move.

Ilka
Ilka Flood’s latest post GVO Conference Let’s You Demonstrate Your Opportunity In Real Time

#37 by Peter Fuller on February 9, 2011 - 8:04 pm

Hey Ilka, in awe heh

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#38 by Heather C Stephens on January 27, 2011 - 11:38 am

Ahhh…you’re making sense to me now, Peter.

I was not understanding your “static page” without the opt in box reasons from the first post in your series.

I get it…very clever my friend! SEO, seo, s.e.o.! Looking forward to your new look and your future posts!

Heather
Heather C Stephens’s latest post Beginner Blogger Q and A- Infinite Content Ideas

#39 by Peter Fuller on February 9, 2011 - 8:10 pm

Hey Heather, yes some people think it is crazy not to have an opt in box on my home page but I am sticking to it

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#40 by Amr Boghdady on January 27, 2011 - 12:59 am

Great video Peter! Loving the series so far!
That widget logic sounded a bit hard at first, but turned out to be extremely simple!
Amr Boghdady’s latest post Dative Case German

#41 by Peter Fuller on February 9, 2011 - 8:07 pm

Amir, sometimes something new seems hard at first but after playing with a few examples it really is easy

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#42 by Jym @ MLM Lead Generation on January 26, 2011 - 11:36 pm

Definitely Diligent Peter!

The effort you’re putting in here will surely pay off. I’ve had vague ideas of doing something similar with a static front page, so watching how you’re going through this process is especially interesting.

The whole idea of having a niche targeted front page is brilliant, not least because you can SEO it for your principle keywords.

As to your question… I guess the answer is to identify where this demographic is hanging out online (I’m not sure exactly where that would be). Alternatively, make sure your keywords, headlines and ads are powerfully targeted towards those people. PPC Ads on Facebook will allow you to target certain age groups and geographical areas, if you have a budget for that.

Good luck, loving this series!

Jym
Jym @ MLM Lead Generation’s latest post MLM Lead Generation Has Nothing To Do With Fish

#43 by Peter Fuller on February 9, 2011 - 8:06 pm

Hello Jym

I have been thinking a lot about my target market and the possibility of PPC and Facebook ads because I target that demographic

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#44 by Oliver Tausend on January 26, 2011 - 7:58 am

I am blown away. You are putting a lot of thought into your blog structure and I can see that it is well worth the effort. You know exactly what you want and that is going to be reflected in your blog.

Thanks for sharing these great videos and plugins !

Take care

Oliver
Oliver Tausend’s latest post Books That Impacted You The Most In Life And Business