How do you get the word out when you have a solution to a problem people don't know they have?

“How do you get the word out when you have a solution to a problem people don’t know they have?”

Buffer

Here is a great article about how a bricks and mortar company is successfully marketing their new product.

http://www.financialpost.com/small-business/advice/story.html?id=1767135&p=1

Notice anything familiar?

Targeted Media Campaigns

Focusing on where customers are looking

Press Releases to promote Expertise

Solution based Articles

Newsletters full of useful information

Working with Business Partners on sharing knowledge

Test everything

Target, Target, Target

80% of revenues comes from 20% of your customers

Listen to your customers

Form partnerships

This stuff really works, both offline and online, you just have to take action and actually do it.

Peter Fuller MBA CA
905-566-1927

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This entry was posted on July 9, 2009, 3:20 pm and is filed under Internet Marketing. You can follow any responses to this entry through RSS 2.0. You can leave a response, or trackback from your own site.

#1 by Andrew Walker on June 30, 2011 - 11:01 am

Thanks for sharing this, Peter. Great one!
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#2 by Lynda on June 21, 2011 - 9:25 am

Peter,
Great advice here. Without customers, none of us would have success. Listening to them is definitely key. Thank you for sharing
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