Here is a great article about how a bricks and mortar company is successfully marketing their new product.
http://www.financialpost.com/small-business/advice/story.html?id=1767135&p=1
Notice anything familiar?
Targeted Media Campaigns
Focusing on where customers are looking
Press Releases to promote Expertise
Solution based Articles
Newsletters full of useful information
Working with Business Partners on sharing knowledge
Test everything
Target, Target, Target
80% of revenues comes from 20% of your customers
Listen to your customers
Form partnerships
This stuff really works, both offline and online, you just have to take action and actually do it.
