Lights
Posted by Peter Fuller in Random Thoughts on November 10th, 2009
Difference between US and Canadian Health Care
Posted by Peter Fuller in Random Thoughts on August 12th, 2009
I have been away giving birth to a kidney stone. I will not gross you out with the details.
I went to the emergency and had to wait my turn, a pain, but not the end of the world.
I was then admitted when it was discovered I was going through renal failure.
I then had to wait for my turn for surgery, a few days but the food was great.
After surgery I got to hang out at the hospital for another day.
Total cost to me, zero.
I did not have to mortgage my house.
I did not have to cash in securities.
Think about this.
How is it possible to take out a second mortgage for $100,000 and travel down to the US and not have to wait your turn for surgery.
The answer is that health care resources in the US are not fully utilized, but rather they sit waiting for the rich.
In Canada we do need to improve wait times, no doubt, but at least our system is fair.
Did I mention that they took very good care of me and it did not cost me a dime.
“How do you get the word out when you have a solution to a problem people don’t know they have?”
Posted by Peter Fuller in Internet Marketing on July 9th, 2009
Here is a great article about how a bricks and mortar company is successfully marketing their new product.
http://www.financialpost.com/small-business/advice/story.html?id=1767135&p=1
Notice anything familiar?
Targeted Media Campaigns
Focusing on where customers are looking
Press Releases to promote Expertise
Solution based Articles
Newsletters full of useful information
Working with Business Partners on sharing knowledge
Test everything
Target, Target, Target
80% of revenues comes from 20% of your customers
Listen to your customers
Form partnerships
This stuff really works, both offline and online, you just have to take action and actually do it.
